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| SkullandBonesSkateboards.com Forum Index » BUSINESS, SHOPS & RETAILERS » Marketing your small skateboarding company. |
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| boarderline |
 Posted: Sun Apr 11, 2004 10:37 am |
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Joined: 10 Apr 2003
Posts: 425
Location: California
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as far as the book goes, the one i have is the one titled "Guerilla Marketing Handbook" seems they keep "revising" and repackaging it with different names. none are very expensive, it's all the same author maybe you should pick up a few different titles that relate. it seems he has some internet/e-commerce focused books too. mine is many years old and still is great reference. haven't bought the newest issue. basically it teaches you to spearate yourself from the pack , and this is especially helpful in an industry flooded with competetion. the ideas in my book are not necessarily expensive, but unique and clever.
here's the offical website
http://www.gmarketing.com/
[ This Message was edited by: boarderline on 2004-04-11 11:51 ] |
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